Digital marketing trends are fast growing owing to the major part of time that people spend on gadgets accessing the internet and being active on social media. No longer do you find the majority of the crowd chilling in front of the television, instead you will find them swiping away at smartphones and tablets or at their laptops. Marketing essentially requires that you convey your skills, products and services to the right audience.
Digital marketing has revolutionized marketing trends and enables to target the exact audience based on age, gender, geography and any of many of the factors that one may choose to assess. At KriegerOrthodontics.com you will find an orthodontist who revolutionized his practice with social media marketing.
Social media is where you will find the majority of active people and it also enables you to target your marketing at the desired crowd. Even private practices need to develop their marketing skills to win the trust of patients with their clinical skills as well as marketing and customer relationship skills. Setting up one’s private practice in itself is a huge investment and you may not really be able to afford any high-end marketing and advertising strategies. Here is where digital marketing strategies come to the rescue. With the right combination of strategies and approach, you will have gained ranking on the search engines and also probably build an impressive community on social media soon enough.
Community driven marketing: Even today word of mouth is probably considered the best and most reliable mode of advertising. You could encourage your existing patient list to provide you with referrals. Community driven marketing focuses on cultivating good relations with patients and motivating them to willingly share their experience with you and to share your story on social networks. Your presence on social media will contribute greatly to encouraging your patients to share your story. Publish informative blogs, content, videos, before after pictures and the latest technology and how you practice it in your field. This immediately creates awareness and spreads the word of your clinic and practice. Once in a while advertise promotions, offers, free consultation which will instantly go viral and spread the word in a simple and inexpensive manner.
Gain patient loyalty: While you provide your patients with the best of services, connect with them online, maintain transparency and offer dynamic content into latest technology and practices. This will ensure a loyal patient following and will also impress prospective patients to prefer your practice over others. Your presence on social media in itself is an assurance that you follow the latest trends and are not outdated in your practices. This way you will be reaching out to your existing contacts and also to people on their network which will help expand your services.
Social media storytelling: With the consent of your patients you could videotape the dental procedures you practice and even take before after pictures and publish on social media to showcase the difference you can make. Be sensitive to the patients’ story and strengthen relationships to increase business and positively impact team dynamics. Your presence on social media will encourage queries from prospective patients and your proactive response will help gain their trust.